The Natural Pet Brand

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Animal welfare starts at the bottom!

We are committed to the welfare of pets and offer innovative ground covers for rodents, rabbits, reptiles and birds. Animal welfare is central to us.

Since 2013, we have proudly made our mark on the European market, with a strong presence in Germany, the Benelux countries and beyond. Our products are designed to encourage natural behaviors such as digging, playing and foraging, which are essential for pet well-being.

At The Natural Pet Brand we believe that pet health starts with a healthy environment. That is why we are committed to the highest quality in our products. Our ground covers offer many benefits, including high absorption, neutralization of unpleasant odors, softness, efficiency, biodegradability and anti-allergenic properties.

Our products have been extensively tested to ensure the absence of harmful substances and are backed by advice from qualified experts, so you can make the right choice for your pet.

Choose The Natural Pet Brand and give your pet the best, with love and care. Welcome to our world, where animal welfare comes first.

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